Custom Branding for Splash Pads and Pool Decks

Aquatic facilities often ask to customize their surfaces with branding for a variety of reasons. Some splash pads or pools look to differentiate themselves from neighboring facilities or competitors. Others are interested in a cohesive experience with similar design elements across several areas. The ability to display a logo is often a matter of showcasing town or school pride. No matter the purpose, including custom design as part of an aquatic facility’s floor always helps a project uniquely stand out. Explore the following examples to see the variety of ways Life Floor customers choose to display branded elements on their splash pads and pool decks.

MUNICIPAL LOGOS

Municipal splash pads often feature the logos of their city, county, or parks & recreation departments. Life Floor offers the unique opportunity to add these elements with our precision cutting capabilities. Logos are often designed to span across several tiles, like the one at Andrew Belle Splash Pad in Dothan, AL shown above.

Other cities opt to fit their logos within a single tile. At Spivey Splash Water Park in Jonesboro, GA, several Clayton County logos were included across the splash pad.

BRANDED INLAYS

Surfers’ Cove Splash Pad at LEGOLAND California features custom LEGO Inlays. The fish and starfish are scaled at exactly twenty-five times the size of the actual LEGO pieces that they represent. By including these custom sea creatures, the splash pad ties into the beach theme of the water park while also reinforcing the LEGO brand.

Custom tropical Inlays cover the surface of Splashaway Bay at Royal Caribbean’s Perfect Day at CocoCay. This surface was designed by Martin Aquatic to showcase the graphic design elements featured across the island.

At the splash pad onboard Carnival Panorama, a custom social media activation was cut into Life Floor tiles. #CHOOSEFUN was laid into the surface to feature a key slogan for the Carnival Cruise Line brand.

THEME PARK LOGOS

At Fun Spot America in Orlando, FL, a large logo for the theme park was custom cut as the focal point of the splash pad designed by Martin Aquatic. This logo was factory cut to maintain accuracy to the brand as well as to streamline installation on site.

Morey’s Piers Bonsai Beach splash pad also features a custom cut logo for their beachside water park. It showcases their iconic ferris wheel and accents their seascape theme designed by WhiteWater.

SPONSORSHIP LOGOS

Community splash pads may be funded in part or in whole by local organizations. The Rotary Club’s logo has been custom cut into a few Life Floor splash pads in honor of the groups that helped to bring these local features to life.

Wave MACHINE BRANDING

Wave technologies are quickly evolving with each featuring unique benefits. Adding branding to platforms has been a key way to showcase the companies responsible for these recreational features. At their Pop-Up Surf Park, Ka’ana Wave Co. selected Life Floor’s slip-resistant and cushioned tiles for their deck surfacing. Their logo was integrated across the top of Daldorado’s DalLUX Drainage System.

FlowRider units featured prominently onboard Royal Caribbean’s fleet showcase both the Royal Caribbean and FlowRider brands with logos embedded in Life Floor’s tiles that add slip-resistance to the ramps.

School Logos

Pool decks and splash pads at high schools and universities often feature logos to showcase school pride. With high fidelity cutting technology and a palette of over 30 color options, our team is always excited to help these academic facilities stand out. The bright red logo shown above on this Inside Edge Safety Surfaces project accents Texas Tech University’s splash pad adjacent to their leisure pool.

At GEMS Wellington International School in Dubai, UAE, a school logo is showcased alongside their swimming pool. This is a popular choice for competitive swim facilities worldwide.

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We love bringing unique projects like the ones featured above to life as our customers’ creativity continues to inspire us.

Looking to differentiate your next aquatic project with branded elements? Our team is always happy to talk through the options as part of your planning process. Contact us to get started with our complimentary design services.

ALL ABOARD! CRUISES FILLED WITH AQUATIC FUN

Guest experience is essential aboard any cruise ship to ensure a fun and unique vacation for passengers. Among the numerous amenities available, water features have become increasingly popular attractions. Flowriders by WhiteWater Industries, waterslides, splash pads, and beautiful pools have become staples for many vessels. As a result, patrons have come to expect bigger and brighter aquatic experiences as new vessels are built. 

LARGE AQUATIC PLAY STRUCTURES

Elevated structures such as multi-level interactive water play structures or waterslide towers create an immediate presence that cruisers are often amazed by. These types of amenities serve as a focal point for the ship as a whole and create lasting memories.

Surf machines such as Flowrider by WhiteWater Industries are compact attractions, but they have a large onboard impact. For many guests, exposure to surf machines like these might happen for the first time on a cruise. Some ships have chosen to reinforce branding alongside the surrounding walkways and reduce risk with Life Floor’s custom logos and safety surfacing benefits.

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POOL DECKS

Pool decks are popular amenities on cruise ships. Having a comfortable pool deck where guests feel at ease improves guest experience at these amenity types. Because these features are central to recreation on the upper decks of ships, vibrant designs that match the ship’s theming have become increasingly popular.

Beyond the focus on great looking pool decks, it’s essential that these areas are designed with safety and cleanability in mind. Certain elements can provide visual signals to guests regarding critical elements such as a pool edge, step down, or depth of water. Slip resistance can help maintain guests’ footing in these wet areas especially when paired with motion at sea. Surfaces that resist the growth of harmful bacteria help to protect the health of guests, especially since ships are heavily occupied with little downtime between voyages. 

By keeping these elements in mind, the upper decks of cruise ships provide the ultimate zones for aquatic relaxation and fun for their guests as they voyage across the seas. 

SPLASH PADS

Splash pads have become a popular amenity onboard cruise ships for families with young children or guests looking for aquatic play outside a pool setting.

Splash pads provide a variety of play options from dump buckets to water spray features. Generally, free play is more widely available on splash pads due to play requiring a level of imagination and creativity. Encouraging free play by having a highly themed splash pad can help guests who may not know one another play with a similar theme in mind. For example, a pirate themed splash pad can lend a story arc option to guests and create memories that may not have otherwise happened. 

Including all aspects of a splash pad’s construction in theming allows for greater customization and control of the greater cruise experience. From water jets to surfacing, utilizing all the aspects of splash pad design can curate experiences for guests.

Image Credit: eatsleepcruise.com

KIDS’ PLAY AREAS

Kids’ play areas are perfect for onboard daycares and family zones. Both indoor and outdoor dry play areas on cruise ships often feature various playground equipment that require a fall attenuating, cushioned surface to protect against accidental falls when equipment is elevated. An IMO-certified surface like Life Floor has been popular in these applications. 

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Fun, vibrant flooring designs can help brighten up a play area by incorporating colors and themes that complement the rest of the space. Inlaid designs can provide another layer of play engagement with surface games or scavenger hunts. Life Floor’s custom cutting capabilities can also reinforce branding with cruise line logos or iconography. 

See our standard Inlay Library here.

PRIVATE ISLANDS

Beyond all of the fun on board, cruise lines that stop at their own private islands allow for all-inclusive theming in a secluded locale. Building an island environment is incredibly complex and requires a wide scope of considerations which centers around guest experience and enjoyment. Aquatic amenities are often the main features on private islands as guests seek to cool off and enjoy warm weather.

Life Floor is featured at two splash pads that can be enjoyed whenever passengers spend a Perfect Day® at CocoCay® courtesy of Royal Caribbean. Guests can cool off, run and play, or relax on the sidelines at both Splashaway Bay designed by Martin Aquatic Design & Engineering or at Captain Jill’s Galleon designed by the Life Floor Studio. These two projects at CocoCay are quintessential examples of Life Floor’s ability to match any aquatic feature’s theming and support risk reduction. 

The graphic elements of these two installations extend the scope of theming to provide immersive engagement for guests.  At Splashaway Bay, the designs on the slide tower panels were integrated into the surface design. Similarly, Captain Jill’s Galleon features a massive vessel with the surfacing surrounding it designed to mimic a body of water. 

Guest experience at an island vista requires comprehensive planning and safety parameters to ensure a low-risk environment while providing ample options for adrenaline-pumping adventures mixed with relaxing opportunities. To minimize interruptions to play, reducing overall risk is critical. One way to reduce risk in aquatic features specifically is to invest in safety surfacing that has increased slip-resistance and cushioning to better protect guests. 

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Life Floor’s IMO Certified safety surfacing is both lightweight and durable for all types of wet or dry amenities.

We have so much fun working on these projects and serving the unique needs of our cruise partners such as Royal Caribbean, Carnival Cruise Lines, MSC, and Norwegian Cruise Lines among others. To specify Life Floor for your cruise ship, please contact Lindsay Fetzer here.

Vibrantly Themed Splash Pads Featured at Perfect Day® at CocoCay®

We’re proud to be featured at two beautiful splash pads that can be enjoyed whenever passengers spend a Perfect Day® at CocoCay® courtesy of Royal Caribbean. Guests can cool off, run and play, or relax on the sidelines at both Splashaway Bay designed by Martin Aquatic Design & Engineering or at Captain Jill’s Galleon designed by the Life Floor Studio. These two projects at CocoCay are quintessential examples of Life Floor’s custom cutting technology and our ability to match any aquatic feature’s theming. 

Splashaway Bay has a vibrant and whimsical underwater theme with bright inlays and shapes that match the graphic design of the play structure panels on the splash pad. This engaging design enhances play value by inspiring kids and families to create a variety of games hopping from color to color and shape to shape. The pairing of the surface design with this splash pad’s play structures and water features has easily made Splashaway Bay one of many focal points on the island. As a result, it has received recognition across the aquatics industry, including being named a 2019 AI Dream Design.

Image Credit: Royal Caribbean

At Captain Jill’s Galleon, Life Floor surrounds a pirate vessel in a wavy pattern designed to mimic the water and shore beneath the massive hull. Sandy “islands” feature water cannons for water play at the surface level. As children venture down porthole slides and engage with the splash features, they can easily imagine sailing the high seas with the vast expanse of the ocean surrounding the island on the horizon.

Image Credit: Royal Caribbean

Thank you to Royal Caribbean, Martin Aquatic Design & Engineering, WhiteWater West, and Inside Edge for collaborating with us to make the splash pads at this dream getaway a reality!

Flooring Design Themes for Aquatic Facilities

When designing with Life Floor, clients are often looking to create or enhance an existing theme at a facility. Since our tiles are specifically engineered for use in aquatic environments, these spaces are often themed around water; however, sometimes new themes are imagined as well! We love the creativity that goes into envisioning these spaces. Check out some of our favorites that have been installed as well as some ideas for themed splash pads that haven’t been built yet! 

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Under the Sea 

Our blue tones and sea creature inlays are most often featured in spaces that have an underwater theme. Some spaces are more whimsical with octopus tentacles and others are more abstract using a triangle gradient or randomized squares. Curvy waves are also a popular choice for clients looking to emulate an under the sea look. 

Splash Pad at Westfield Memorial Pool

Cootamundra Splash Pad

Courtyard by Marriott Anaheim Splash Pad

Splash Pad at LEGOLAND California

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Into the Wild 

Several facilities with Life Floor installations have a woodsy or wilderness theme. These spaces typically feature earth tones of tans, browns, and greens as well as thematic paw print inlays. The designs that we’ve proposed for these spaces have used a combination of our available shapes including triangles, rectangles, and hexagons.

Wilderness Resort Splash Pad

Concept for a Forest-Themed Splash Pad

Concept for a Hexagon River Design

Lilypad Landing Pad at Great Wolf Lodge

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Sunny Beachscapes

Adding a beach element to a water-themed splash pad increases visual interest and the opportunity to feature different inlays across the sand and sea. One of our largest beach designs, pictured below at Atlantis the Palm Dubai, features a triangle gradient and a clear progression from land to water and back to land. Other projects with this theme feature a body of water surrounded by sand or, the opposite, an island surrounded by water. Some customers have even opted to add pirate treasure hunt themes to their tropical islands! 

Splash Pad at Atlantis the Palm Dubai

Pirate-Themed Splash Pad at Wyndham Bonnet Creek

Sunshine Leisure Centre Pool

The Beach Splash Pad in Dubai

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Winter Wonderland 

While these wintery concepts have yet to be installed on a project, we love the idea of a unique frosty theme, especially on a hot summer day! 

Concept for a Winter-Themed Splash Pad

Concept for a Snowflake Splash Pad

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Lily Pads 

Some customers have opted for lily pad inspired ideas. These curvy features add visual interest to the splash pads where they’re featured. At a smaller scale, they can inspire children to hop across individual lily pads in a game of leapfrog. 

Florida Aquarium Splash Pad

Lake George RV Park Splash Pad. Image Credit: Martin Aquatic

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Bright & Tropical 

Several aquatic facilities have requested vibrant, tropics-inspired themes. Bright pops of color on a surface can dramatically enliven a space and complement surrounding designs and imagery! 

Vidanta Riviera Maya Splash Pad. Photo Credit: WhiteWater West

Concept for a Bright, Triangle Pattern on a Splash Pad

Splashaway Bay at CocoCay. Photo Credit: Royal Caribbean

Moon Palace Jamaica Splash Pad

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Our in-house Studio Team and our design partners loved dreaming up ideas for these designs and themes featured in locations around the world. We welcome all the concepts and ideas our customers want - unique and familiar alike.

What new themes would you like to see featured at aquatic facilities that are surfaced with Life Floor? Let us know in the comments section below! 

Pairing Safety Surfacing with Risky Play at Costa Bavaro Resort

Located in Punta Cana on the coast of the Dominican Republic, Lopesan’s Costa Bavaro Resort offers 5-star accommodations and amenities to provide guests with an oceanfront Caribbean experience. Among the features on this 27-acre property is a 16,146 sq. ft. aquatic play area named Splash Island, the result of the creative collaboration between Martin Aquatic Design & Engineering and WhiteWater West and installation by Inside Edge. Splash Island’s main attraction is an elevated play structure by WhiteWater complete with slides and spray features. This area is augmented by integrated natural landscaping elements functioning as “islands” and Life Floor surfacing, which pairs theming with our tiles’ slip-resistant and impact-attenuating properties. Our High Tide color combination of blue tiles is featured in the main play area while sandy colors speckle the deck to simulate a beach where parents relax as children and teenagers play. The pairing of Life Floor surfacing with WhiteWater’s multi-level play structure and the other spray features on-site creates an attraction committed to both adventurous play and safety. 

Large landscaped “islands” separate the larger risky play area from the adjacent splash pad where smaller children may feel more comfortable. These different zones help shape children’s development at different stages. Any type of water play for infants and toddlers can be seen as risky from their perspective. For instance, interacting with spray features on a splash pad is often a new and exciting experience. Life Floor surfacing enables this type of early water play and exploration while also providing cushioning for potential falls from wobbly footing at this age. 

Children will ultimately seek out more adventurous activities as they get older. It is important for facilities, when possible, to include more advanced risky play features such as the elevated play structure, slides, and spray features seen at Splash Island. These play elements inspire them to explore and develop the skills necessary in adulthood to make good choices and have fun. Life Floor promotes this risky play by encouraging children to play how they were meant to: without fear of falling or getting seriously injured. By providing a slip-resistant and cushioned safety surface, children are supported in their activities and are emboldened to create their own stories as they interact with each other and the features at Splash Island. 

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We all love to see visible joy on children’s faces when they spend an exciting day imagining, discovering, and exploring in environments that cater to adventurous play. To explore other projects where we’ve lived out our mission to increase play value and make aquatic areas safer for children around the world, head to our Portfolio.