Aquatic facilities often ask to customize their surfaces with branding for a variety of reasons. Some splash pads or pools look to differentiate themselves from neighboring facilities or competitors. Others are interested in a cohesive experience with similar design elements across several areas. The ability to display a logo is often a matter of showcasing town or school pride. No matter the purpose, including custom design as part of an aquatic facility’s floor always helps a project uniquely stand out. Explore the following examples to see the variety of ways Life Floor customers choose to display branded elements on their splash pads and pool decks.
MUNICIPAL LOGOS
Municipal splash pads often feature the logos of their city, county, or parks & recreation departments. Life Floor offers the unique opportunity to add these elements with our precision cutting capabilities. Logos are often designed to span across several tiles, like the one at Andrew Belle Splash Pad in Dothan, AL shown above.
Other cities opt to fit their logos within a single tile. At Spivey Splash Water Park in Jonesboro, GA, several Clayton County logos were included across the splash pad.
BRANDED INLAYS
Surfers’ Cove Splash Pad at LEGOLAND California features custom LEGO Inlays. The fish and starfish are scaled at exactly twenty-five times the size of the actual LEGO pieces that they represent. By including these custom sea creatures, the splash pad ties into the beach theme of the water park while also reinforcing the LEGO brand.
Custom tropical Inlays cover the surface of Splashaway Bay at Royal Caribbean’s Perfect Day at CocoCay. This surface was designed by Martin Aquatic to showcase the graphic design elements featured across the island.
At the splash pad onboard Carnival Panorama, a custom social media activation was cut into Life Floor tiles. #CHOOSEFUN was laid into the surface to feature a key slogan for the Carnival Cruise Line brand.
THEME PARK LOGOS
At Fun Spot America in Orlando, FL, a large logo for the theme park was custom cut as the focal point of the splash pad designed by Martin Aquatic. This logo was factory cut to maintain accuracy to the brand as well as to streamline installation on site.
Morey’s Piers Bonsai Beach splash pad also features a custom cut logo for their beachside water park. It showcases their iconic ferris wheel and accents their seascape theme designed by WhiteWater.
SPONSORSHIP LOGOS
Community splash pads may be funded in part or in whole by local organizations. The Rotary Club’s logo has been custom cut into a few Life Floor splash pads in honor of the groups that helped to bring these local features to life.
Wave MACHINE BRANDING
Wave technologies are quickly evolving with each featuring unique benefits. Adding branding to platforms has been a key way to showcase the companies responsible for these recreational features. At their Pop-Up Surf Park, Ka’ana Wave Co. selected Life Floor’s slip-resistant and cushioned tiles for their deck surfacing. Their logo was integrated across the top of Daldorado’s DalLUX Drainage System.
FlowRider units featured prominently onboard Royal Caribbean’s fleet showcase both the Royal Caribbean and FlowRider brands with logos embedded in Life Floor’s tiles that add slip-resistance to the ramps.
School Logos
Pool decks and splash pads at high schools and universities often feature logos to showcase school pride. With high fidelity cutting technology and a palette of over 30 color options, our team is always excited to help these academic facilities stand out. The bright red logo shown above on this Inside Edge Safety Surfaces project accents Texas Tech University’s splash pad adjacent to their leisure pool.
At GEMS Wellington International School in Dubai, UAE, a school logo is showcased alongside their swimming pool. This is a popular choice for competitive swim facilities worldwide.
We love bringing unique projects like the ones featured above to life as our customers’ creativity continues to inspire us.
Looking to differentiate your next aquatic project with branded elements? Our team is always happy to talk through the options as part of your planning process. Contact us to get started with our complimentary design services.
