At Life Floor, we believe every aquatic space has a story to tell. From the first concept to the final guest experience, the best aquatic environments are built through collaboration, imagination, safety, and thoughtful design. That is why our work with WhiteWater West continues to be such an important part of our story.
As one of Life Floor's Distribution Partners, WhiteWater recognizes the need for safety surfacing in aquatics and helps ensure Life Floor is available to people worldwide. Through this partnership, we are able to support aquatic facilities in creating safer, more beautiful, and more engaging environments for guests of all ages and abilities.
Through projects around the world, WhiteWater and Life Floor have worked together to help bring aquatic spaces to life in ways that are functional, memorable, and meaningful for guests.
For this edition of Splash Into Your Story, we spoke with Una de Boer, Chief Marketing Officer at WhiteWater West, just before she departed to start her new role as CMO of the newest brand of US parks, Enchanted Parks. We tell of her unexpected path into the attractions industry, the role of storytelling in waterpark marketing, the importance of brand over product alone, and why creating spaces for women in the industry matters.
