fun

10 Ways to Give Your Aquatic Facility a Competitive Advantage

How do you ensure that guests are choosing your aquatic facility over others? And when they do visit, what is encouraging them to extend their stay? The simple answer to this question is to provide elements they aren’t able to receive elsewhere - it’s a key principle of competitive advantage. On a very basic level, visitors need to feel comfortable and excited about amenities. While location weighs into the convenience factor of which facility a visitor may choose, other factors such as superior safety, cleaner surfaces, level of shade, and play features can all sway decisions. 

Ultimately, guests are looking for the best possible experiences they can give their families. Parents want to ensure their kids have fun over summer vacation and want to fill their childhoods with positive memories of fun. They’re going to choose to visit environments that support these good experiences and they’re going to choose locations based on perceived value. 

Curious about how you can increase your facility’s perceived value? Keep reading for our top 10 tips:

1. Cleanliness of Facilities

Maintaining a clean facility is more important now than ever during the midst of COVID-19. As facilities begin to reopen, parents want to ensure their children are avoiding coming into contact with viruses and bacteria. One or two bad reviews online can be enough to sway parents into choosing another facility, so consistent cleaning practices are important.

2. Superior Safety Features

Safety is at the forefront of many parents' minds. For those with toddlers, child-proofing their homes is a familiar task. However, ensuring their children’s safety at splash pads and pools is full of uncertainties. Is the surface cushioned? Is there a lifeguard on duty? Are water shoes needed to give children better traction or to protect against abrasive or hot surfaces? Many questions play into decision making. 

One way to ensure the safety of your facility is to walk through your features like a child would or ask visitors how they feel about your facility. It may sound unusual, but get down on your hands and knees or walk around it barefoot. Is the surface abrasive and uncomfortable? Does it feel too hot? Is it slippery? Consider all aspects of play in your analysis to find areas that could be improved. 

3. Appropriate Shade Levels and Seating Options

Consider all of your guests and know their demographics. Are grandparents bringing their grandchildren to your splash pad? Is there a shady area that allows them to sit and watch without being uncomfortable? Are there picnic tables so that families can eat lunch together and then resume play or do they have to leave the park for food with the chance of not being able to return? Making sure your guests stay cool, comfortable, and well-accommodated will encourage them to stay longer. By knowing the demographics of your visitors or creating ideal demographics of who you wish would visit your facility, you make the space more welcoming to more people.

4. Exciting and Interesting Play Features

Play features add to the overall play value of a facility. Play features include water jets, sprayers, climbable features, and unique flooring patterns like hopscotch or theming. Having a good balance of engaging features per square foot is important to provide guests with more options of play. Using a safety surface like Life Floor in conjunction with spray features allows your facility to maximize this utilization while providing superior safety. With a surface like Life Floor, you can create engaging designs that work with your existing play features and give parents another draw for visiting your facility. Ultimately, safer play features result in more positive experiences and memories.

5. Keep Accessibility in Mind

Accessibility is often overlooked when designing facilities. Even one concrete step could mean someone’s experience could be prevented entirely. To analyze all aspects of making your facility accessible, we recommend fully immersing yourself in the task - ride a wheelchair from the moment you enter the parking lot all the way to the final destination and utilize different features such as drinking fountains, bathrooms, and play features along the way. It helps you realize firsthand the shortcomings and/or benefits of your facility design. 

6. Drinking Fountains

Having one or more drinking fountains on location is important because a lack of potable water means visits can get disrupted and end if guests are thirsty and either forgot to bring water or assumed it would be present at the facility. It is equally important to ensure these fountains are consistently clean and free of contaminants such as gum or other foreign objects that may contain bacteria or viruses. 

10 Ways to Give Your Aquatic Facility a Competitive Advantage

7. Accessible and Clean Bathroom Options

For smaller facilities, bathrooms are a luxury; however, offering a bathroom or suggesting one nearby can prolong visits and ensure the cleanliness of facilities. In some cases, learning that they have to leave and go home to use a bathroom may result in children having otherwise avoidable “accidents” in or around the facility. This can cause issues for facility operators that then need to shock the system and eliminate traces of the contaminant. If bathrooms are present, it is also important to ensure that they are clean and maintained since a dirty bathroom can have the same impact as not having one at all.

8. On-site Parking or Free Street Parking

Offering a free parking option can encourage guests to visit your facility that may not have otherwise due to location convenience. By offering parking, you are signaling to your visitors that you value their time and are offering them an amenity to encourage their patronage. Keep in mind that parking should still be accessible to all people and include ramps or valleys in curbs so that people riding wheelchairs can enjoy the facilities as well.

9. Cost

Cost can be a barrier to entry for some guests. Often, having a paid facility can help support other costs such as on-site food, bathrooms, lifeguards, and other luxuries. However, free facilities can encourage guests to visit more often and develop location loyalty. It’s ultimately up to your brand model to decide which option you want to offer and which features are most important for you to provide your guests.

10. Have Fun with It!

Get excited about your facility! Your guests can tell how much effort was put into it, so have some fun with it. Whether it’s getting creative with your signage or introducing a mascot for your city or even installing a unique and engaging floor - your guests will thank you and become champions for your city if they fall in love with your special park. Be proud of the work you’ve accomplished and never stop having fun!

10 Ways to Give Your Aquatic Facility a Competitive Advantage

If you’d like to learn more about how to incorporate fun surfacing designs into your facility, send us an email at solutions@lifefloor.com or give us a call at 612-567-2813. We’d love to help you increase your facility’s competitive advantage!

Including Play Elements in Splash Pad Surface Design

Splash pads have become a welcome addition to many communities, water parks, cruise ships, and resorts since they provide water play for guests of all ages. Typically, the main attractions of these areas have been spray features. Some splash pads also incorporate slides and multi-level play structures - essentially playgrounds with water added to them. While these elements offer many different ways to play on splash pads, these facilities become even more exciting when they offer an engaging flooring design. By adding a design or pattern to the surface of a splash pad, not only does the feature look better overall, but it also provides children with the opportunity to play and engage in more diverse ways. 

Including Play Elements in Splash Pad Surface Design

A simple way of designing the surface of a splash pad is to make it thematic. This allows the floor to match the look and feel of the features on site and become part of the attraction. For instance, a splash pad with aquatic or sea creature spray features could be designed with colors that mimic the ocean or the beach. To expand on this idea, sea creature shapes embedded throughout the floor can further enhance theming. Facilities can even use these sea creatures for search and find activities. They could invite guests to find all of the seahorses or count the number of starfish, for instance. 

Hopscotch at Waterpark
Floor game at Anaheim Courtyard by Marriott

Splash pads can also enhance guest experience by including games in the surface design. Hopscotch boards, four square configurations, and Twister-like layouts can all be used to add extra activities to the aquatic play area. Giant mazes could also engage guests in new ways. These flooring features can add play value to a surface that may have otherwise been left blank. 

Including Play Elements in Splash Pad Surface Design

Other designs can encourage guests to follow certain paths or hop across certain features. For instance, small lily pad inlays could encourage children to leapfrog across a “pond.” Likewise, winding paths could lead guests through and around spray features. A treasure hunt design could also provide a guided imaginative adventure. 

Custom Inlay Design: Surfboard
Custom Inlay Design: Swordfish

Splash pad flooring designs also have the potential to engage children with life-sized objects portrayed on the surface. True-to-life inlays of whales or dolphins can be designed into the splash pad as a fun, educational element. Flat shapes of surfboards or boats can encourage children to pretend that they’re exploring the sea. 

Including Play Elements in Splash Pad Surface Design
Including Play Elements in Splash Pad Surface Design

Beyond all of these ideas for thematic elements and games, splash pads can encourage creative free play with simple geometric designs. For a splash pad using a variety of colors, children can invent games out of stepping on tiles of certain colors. A similar idea can be applied to a splash pad that features different tile shapes. Concentric circles or bands of color also inspire engagement in new ways.

All of the designs shown above have been created using Life Floor tiles, which can be customized to any shape or size. Pairing an engaging surface design with our slip-resistant and cushioned tiles has the potential to enhance a simple splash pad with both safety and elements of fun — increasing play value and overall appeal. 

Have a unique idea you’d like to discuss with our team? Contact us at solutions@lifefloor.com. We’d love to help make it a reality!

The Importance of Free Play in Aquatic Environments

Childhood is a time of limitless imagination, boundless creativity, and wild invention. It’s the one time in life when exploration is encouraged freely without the weight of daily responsibilities other than formal learning and helping with chores. The freedom of being young displays itself in many ways, one of which is free play. 

Free play is critical to a child’s development. It enables them to problem solve, think critically, develop stories, and innovate. It can be seen in activities such as building Lego sets, playing house, creating structures and gaining achievements in video games like Minecraft, strategy forming in board games, and simply running through backyards envisioning new worlds. One method of free play continues to evolve as children explore aquatic environments, such as splash pads. 

Children play at Lopesan’s Costa Bavaro Resort, Dominican Republic.

Children play at Lopesan’s Costa Bavaro Resort, Dominican Republic.

An octopus tentacle leads guests through a spray feature at Westfield Memorial Pool, NJ.

An octopus tentacle leads guests through a spray feature at Westfield Memorial Pool, NJ.

Historically, splash pads have included spray features that inspire thoughts of running under mountainous waterfalls, becoming pirates on a treasure-hunting adventure, or riding gigantic animals through vast seas. Far too often, these features have laid upon a blank canvas of abrasive concrete beckoning for inspiration. Covering this blank canvas with a specific flooring design is one way to further encourage free play. For example, a pirate-themed splash pad could round out the experience for children with an “x marks the spot,” different clues on the island to give more context, and a beach theme with blues symbolizing the water, tans symbolizing the shore, and aquatic creatures sprinkled throughout. It could even include hopscotch inlays to encourage children to jump from shape to shape to get across a certain section of the surface. This concept of adding theming to the flooring design can also help with zoning. For instance, a facility could denote a more adventurous zone with darker blues creating the “high seas” or a calmer zone with tans to portray a peaceful sand-colored beach. 

Before: Disintegrating Pour-In-Place at Wyndham Bonnet Creek, FL

Before: Disintegrating Pour-In-Place at Wyndham Bonnet Creek, FL

After: Life Floor’s Pirate Theme at Wyndham Bonnet Creek, FL

After: Life Floor’s Pirate Theme at Wyndham Bonnet Creek, FL

Alternatively, surfaces can display a more simplistic, geometric pattern to encourage a different kind of free play. For example, “the floor is lava” is a common game for children to play by jumping from color to color or chasing each other around by only touching certain patterns. These activities could augment the free play made available by the water features they encounter as they run around. 

Children play on the hexagon surface at Parr Park, Grapevine, TX.

Children play on the hexagon surface at Parr Park, Grapevine, TX.

It should be noted that free play is only as free as children feel while engaging with the aquatic environment. Do they feel like they can tumble to the ground without fear of a bruised knee? Do they think they can jump around without losing their footing and slipping? Are they certain in their games that the only thrill is that of excitement and not of fear of injury? 

Life Floor strongly believes that aquatic surfaces should lessen and, if possible, eliminate fear of major injury. It’s natural to get a couple bruises playing; however, if injuries halt play then something needs to change. Our company was founded on the idea that play shouldn’t be painful. Scrapes, cuts, and concussions shouldn’t be a common occurrence on splash pads and pool decks, especially when young children could be getting their initial introductions to aquatic free play. That’s why a central tenet of our brand is safety. Our product provides safer surfaces with cushioning, impact absorption, and slip resistance, allowing kids to play freely as they were meant to play: without fear. 

For more information on the benefits of free play, please visit https://wetheparents.org/importance-of-free-play

If you would like to discover ways you can transform the flooring at your aquatic facility, please send us a message at solutions@lifefloor.com.