Partnership

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Life Floor Announces Major Expansion of U.S. Partner Network

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Life Floor is thrilled to welcome seven new partners to our Registered Aquatic Partner program and Installer Network. This significant expansion enables us to better serve our customers through improved mobilization, tailored customer support, and reduced overall installation costs for our products.

In addition to our already established partnerships with Baynum Amusement Solutions and Fischer Brothers, LLC., we’d like to extend a warm welcome to Concrete Science, Full Sail Marine, Headwater Construction Group, Horizon Commercial Pools, Landmark Aquatic, Norberto Construction, and Safe Slide Restoration. Continue reading to learn more about each of our new partners.

Concrete Science

Concrete Science is a 120 person Concrete and Coatings Construction company based out of Minneapolis MN. They were started in 1973 and are a family owned start up, formerly Hicks Concrete. They have 4 Divisions: Commercial Concrete, Decorative Concrete, Industrial/ Residential Coatings, and Aquatics. They are highly diverse, but also highly specialized. They have crews that travel year-round as well specializing in waterpark flooring. Their second office is in Fort Myers, Florida.

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FULL SAIL MARINE

Founded in 2017, Full Sail Marine, LLC is a leading maritime maintenance service provider of specialized services to the marine industry. Their comprehensive offerings include turnkey solutions for waterpark structure & finish repair and refurbishment and repair, whirlpool supply & repair, and ADA access equipment supply, installation, and maintenance. Catering primarily to major cruise lines, they specialize in the supply of repelling teams for high-risk access work areas. With an overriding commitment to excellence, innovation and safety, Full Sail Marine, LLC continues to be a trusted partner in enhancing onboard maintenance standards.

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Headwater Construction Group

Founded in 1993 as Air-Tech Systems, Inc., Headwater Construction Group began its journey as a specialized gunite and pool construction company under the leadership of Steven Jones. Originating with residential projects in New Jersey, the company steadily expanded its expertise and geographical reach, evolving into a nationwide commercial builder with services including commercial construction, renovation, service, design, consultation, and equipment sales. Over the years, Headwater Construction Group has become renowned for its excellence in the aquatic recreation industry, undertaking diverse projects ranging from small-scale municipal splash pads to design-build of multi-million-dollar waterparks across the United States.

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HORIZON COMMERCIAL POOLS

Horizon Commercial Pools is a leading provider of commercial swimming pool service, equipment, chemicals, and renovations. Founded in 1991, Horizon maintains local operations across Minnesota and Wisconsin while serving the broader Midwest market. The company prides itself on delivering aquatic joy and education to customers by supplying the industry’s highest-quality products and solutions.

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LANDMARK AQUATIC

By leveraging the experience and history of three commercial aquatics industry leaders – Progressive Commercial Aquatics, Westport Pools, and Spear Corporation – Landmark Aquatic offers a comprehensive range of aquatic facility services, including design and engineering, construction, maintenance, renovation, and chemical supply to customers across the country. The combination has created a full-service aquatic services provider with the unique ability to work with engineers, architects, general contractors, and owners to provide the “wow factor” that guests expect while balancing cost, function, form, efficiency, and ease of operations. Going forward, Landmark Aquatic will continue to serve municipal, education, and private club clients, and the consolidated enterprise is supported by a workforce of highly skilled, well-trained professionals committed to safety and best-in-class service.

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NORBERTO CONSTRUCTION

The Norberto Family is a leader in the commercial and residential pool building industry, working with the owners, engineers, architects, general contractors and sub-contractors in all aspects of swimming pool design, construction and services.  They cater to all aquatic needs, large or small. Norberto Construction is based out of New York and is fully licensed and bonded in Nassau and Suffolk counties and New York City.

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SAFE SLIDE RESTORATION

With over 30 years in fiberglass repair, and 15 years of expertise in the aquatics industry, Safe Slide Restoration is a trusted partner for comprehensive aquatic solutions. Their goal is to protect their partners' guests and investments, and they are now excited to offer Life Floor surfacing solutions for increased safety in every park. From waterslide installation to specialty coatings, they’ve been trusted to deliver consistent restoration and protected partnerships, making aquatic adventures worry-free for all.

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Thank you to each of our new partners for believing in our mission and joining us to make all aquatic spaces safe, beautiful, and accessible. We’ll be sharing more as each of these partners complete training and become Certified Life Floor Installers.

If you have any questions, please reach out to our team.

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Life Floor is Now the Recommended Surface of Waterplay

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Minneapolis, Minn., March 2, 2022

Life Floor, an innovative aquatic safety surfacing manufacturer, and Waterplay, the industry’s leading aquatic play manufacturer, today announce a strategic partnership to bring aquatic surfacing to the global splash pad market. Together, the companies are committed to making aquatic recreation completely immersive and connecting the world through play and social experiences. 

“We’re thrilled to bring Life Floor to our customers. It just makes sense for our companies to team up and create a playful experience together. Life Floor is really stunning in the aquatic space and a perfect complement to our products and, of course, for customers looking for strong theming. It’s also very fun in that kids play differently on a Life Floor aquatic surface, they’re able to crawl and roll without restriction, or make a game of jumping from tile to tile. With NSF certification, our partners and customers can trust they are investing in a surface that is both durable and safe.””
— Kerrin Smith, Waterplay Vice President

Waterplay’s commitment to bringing play and social experience to communities around the planet is evident in their inclusive designs, range of splash features, and global reach. The company is passionate about making play accessible for every ability with thousands of installations and a 35-year track record of happy customers. 

“We really couldn’t be happier to partner with Waterplay. They’re a leading manufacturer in splash pad design with a team who is incredibly passionate about play. Offering our products together brings the best of both worlds together for aquatic users—unique, imaginative play solutions paired with beautiful, safe surfacing.” ”
— Gwen Ruehle, Life Floor Vice President, Business Development

The Waterplay and Life Floor partnership includes the global splash pad market. Exclusivity will be given to Waterplay for all projects specified solely with Waterplay equipment and Life Floor products. Life Floor is committed to providing the best aquatic surfacing for all spray park end customers and will continue working directly with customers who choose alternative equipment providers. Life Floor will also continue working directly with spray feature manufacturers and their Registered Aquatic Partners where Waterplay and Life Floor are not exclusively specified.

Life Floor manufactures Life Floor tiles, a foam-rubber flooring system designed for use in wet areas with barefoot traffic. Created as an alternative to concrete and other conventional materials, Life Floor is the only safety surface specifically designed and engineered to perform in aquatic environments. Life Floor combines award-winning safety with unparalleled design capabilities, delivered by an expert team committed to a world-class experience for everyone who interacts with our products. To learn more, visit lifefloor.com.

Gwen Ruehle | Vice President, Business Development
+1.612.269.7919 | gwen.ruehle@lifefloor.com
lifefloor.com

Waterplay designs and manufactures play solutions for indoor and outdoor aquatic play spaces. Freestanding play features, playable fountains, elevated structures and water management solutions—we specialize in inclusive, high value, quality products that last. With aquatic play, water management, seating, shade, surfacing and toilet facility solutions, there’s no aquatic play project we can’t handle. Contact us today to start working with our experienced support teams positioned to help you every step of the way. building a splash pad is easy with Waterplay. Visit waterplay.com to learn more.

Shanley Hutchinson | Group Marketing Manager
+1.250.712.3393 | marketing@waterplay.com
waterplay.com

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Rain Drop Products Partners with Life Floor to Increase Inclusivity in Spray Parks through Sourcewell Cooperative Purchasing Program

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Rain Drop Products Partners with Life Floor to Increase Inclusivity in Spray Parks through Sourcewell Cooperative Purchasing Program

Minneapolis, Minn., June 2, 2021 - Life Floor, an aquatic safety surface manufacturer, and Rain Drop Products, an inclusivity-focused spray feature manufacturer, today announce a non-exclusive partnership to bring safety surfacing to the national splash pad market. Rain Drop Products is the first water play feature manufacturer to offer Sourcewell cooperative purchasing with an NSF certified aquatic safety surface. Together, the companies are committed to making water play accessible to everyone.

“We are excited to make Life Floor our recommended aquatic safety surface as part of our inclusive product offerings through the Sourcewell contract. Now, we finally have an aquatic surface that we can stand behind to deliver safety and great design. And with NSF certification, our customers can trust they are investing in a surface that serves all their safety needs.”
— Mark Williams, Rain Drop Products CEO

The partnership emphasizes the aquatic industry’s progress towards designing more waterparks and spray parks using universal design practices. Both companies focus their design principles around customization to provide accessible spaces for every age and ability. With Rain Drop Products’ product portfolio of sensory-specific features, they believe adding a slip-resistant, cushioned, and playful surface will complete the inclusive experience.

Rain Drop Products Partners with Life Floor to Increase Inclusivity in Spray Parks through Sourcewell Cooperative Purchasing Program
“It made complete sense to offer Life Floor through the Sourcewell contract with Rain Drop Products. We’ve had the chance to collaborate with Rain Drop Products and their commitment to making safe, inclusive products mirrors our mission to creating safe and beautiful aquatic spaces for everyone. We’re really excited to see how their team utilizes the custom design capabilities of Life Floor with their custom features. It’s a huge step toward building more inclusive aquatic play spaces for multi-generational play.”
— Jonathan Keller, Life Floor CEO

By winning the Sourcewell contract, Rain Drop Products and Life Floor will be able to offer their products for the next four years to municipalities, eliminating the lengthy bid process for their customers. The reputable contract’s ease of use and savings offered will make NSF certified aquatic safety surfacing more accessible to the larger market as Life Floor is the first and only surface currently certified.  

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Life Floor 

Life Floor manufactures Life Floor tiles, a foam-rubber flooring system designed for use in wet areas with barefoot traffic. Created as an alternative to concrete and other conventional materials, Life Floor is the only safety surface specifically designed and engineered to perform in aquatic environments. Life Floor combines award-winning safety with unparalleled design capabilities, delivered by an expert team committed to a world-class experience for everyone who interacts with their products.

Gwen Ruehle Vice President, Business Development
612.405.2718
gwen.ruehle@lifefloor.com
lifefloor.com

Rain Drop Products

Rain Drop Products is a leading designer and manufacturer of children’s aquatic play equipment with a  focus on inclusive aquatic play. Rain Drop Products has been a world-wide leader in the water play industry since 1985 and continues to strive for inclusion and innovation through their dynamic product lines.  From surface sprays to above-ground water features, to slides and structures, Rain Drop Products strives to maximize the sensory experience for children of all abilities.

Mark Williams CEO/President 
614-506-1221
mwilliams@rain-drop.com
rain-drop.com

Sourcewell

A self-sustaining government organization, Sourcewell has over 40 years of dedicated service helping government, education, and nonprofit agencies operate more efficiently through a variety of solutions. Sourcewell contract purchasing solutions are competitively solicited nationally, offering over 400 awarded contracts every four years. 

010521-RDP | Sourcewell (sourcewell-mn.gov)

General FAQ’s

Can other manufacturers still work with Life Floor?

Yes! The Rain Drop Products and Life Floor partnership is non-exclusive.

What does this partnership mean for Life Floor?

Life Floor is now Rain Drop Products' recommended safety surface. Life Floor can be included in all designs for Sourcewell projects for splash pads.

How was this partnership established?

Both Rain Drop Products and Life Floor value safety and inclusivity. As Rain Drop Products applied for the Sourcewell contract this past year, they saw value in including Life Floor as a safety surfacing option to enhance their design packages for spray parks.

How will this partnership work for customers?

New clients with splash pad projects interested in purchasing and installing Life Floor or Rain Drop Products Features for their facility can contact either company to begin the process for all splash pad feature needs.

If this sounds like your type of project, you may contact either Life Floor or Rain Drop Products directly at the contact information below:

Life Floor: Contact us here or email us at solutions@lifefloor.com

Rain Drop Products: Contact us here

Have Life Floor and Rain Drop Products merged?

No. We remain independent companies, and we look forward to seeing how this game-changing partnership will serve the industry going forward.

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Daldorado and Life Floor are About to Make Aquatic Environments Even More Extraordinary

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Daldorado and Life Floor Partnership

NAPLES, FL—Wednesday, May 5th 2021 — Daldorado, LLC, a leading provider of main drains, sumps and perimeter grating, and Life Floor, the industry leading standard for aquatic safety surfacing, today announced the exciting integration between the two companies’ products never before offered.

As families seek unique ‘go to’ and safe venues where parents can watch their children run and play, the new construction and renovation of waterparks continue to experience explosive growth. For aquatic designers and consultants the need to create bright and colorful interactive aquatic environments while also focusing on mitigating the risk of slip-and-fall injuries and tripping hazards can be a challenge. Therefore, it stands to reason decking and drainage systems are main areas of concern.

Life Floor knows this all too well. Life Floor is world-renowned for creating flooring systems that not only look and feel fun, but also feature incredible traction and slip-resistance. Brian Howell, Life Floor Director of Design Partnerships, states, “Life Floor is trusted by aquatics professionals all over the world. The subject of drainage has always been a topic of discussion, more specifically preventing small fingers and toes from getting caught in deck drains, or tripping on main drains. Plus, drains are extremely limited in choice of colors and materials, which means they can be visually distracting to our overall floor designs.”

Enter Daldorado. Daldorado introduced the DalLUX support grate system in the fall of 2020. Originally designed and manufactured for luxury pools, DalLUX support grates allow designers to maintain the aesthetics of a stone or tile deck all the way to the pool edge while also providing efficient and necessary drainage. Rob Lawson, CEO and Founder of Daldorado, met with aquatic designers who expressed their plan to use Life Floor in their projects, but needed a solution to their drainage issues and also to mitigate risk. He saw the opportunity to utilize the DalLUX system with Life Floor and the rest is history. Mr Lawson adds “Safety is paramount at Daldorado. To be able to fulfill the expressed need for a drainage system that meets International Building Code (IBC) standards and is NSF/ANSI/CAN 50 certified is something we are very proud to tout. We knew that our DalLUX support grate system would work in tandem with Life Floor and give designers everything they wanted in an end product, but we did not expect the reaction it would receive, not to mention the ‘Wow!’ factor.”

The integration of Life Floor safety surfacing with the Daldorado drainage system is already creating some chatter among designers, indicating that it will not only take the aquatics industry by storm but possibly vaulting waterparks into something more evolutionary. Add to this that both companies have a reputation for designing and manufacturing the highest quality products and offering unparalleled customer service, it can only be surmised that it will be a win-win for everyone.

DalLux Support Grate System

Editor's Note:

To arrange an interview, contact:
Rob Lawson, Daldorado, LLC.
RLawson@daldorado.com
+1 888.509.8128

About Daldorado

Headquartered in Naples, FL, Daldorado is comprised of a team of water flow solutions specialists, leading the commercial aquatics industry by being the only American company to follow the strictest IBC and NSF requirements for main drains and rim flow systems. Daldorado maintains its reputation around the world as 'the Gold Standard' through its commitment to manufacturing the highest quality products with safety being its #1 priority.

About Life Floor

Life Floor is transforming the aquatics industry by making facilities safer, more accessible, and more fun for everyone. Life Floor is the first product certified to NSF/ANSI/CAN 50:26 and is leading the revolutionary change to the industry in a call for safety surfacing at aquatic facilities across the world. With virtually limitless design possibilities, Life Floor creates a uniquely beautiful experience for people of all ages and abilities.

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LIFE FLOOR + WHITEWATER PARTNERSHIP

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Bringing non-slip cushioned surfaces to the world WhiteWater is very pleased to have entered an exclusive distribution agreement with Life Floor for the global water park market. Life Floor’s patented foam-rubber flooring system significantly reduces slips and falls, the #1 cause of water park injuries. However, with Life Floor, when a fall does occur, bumps and bruises are minimized. This is a game-changing product for the water park industry because as every owner and operator knows, the majority of water park injuries occur in this category.

“The partnership further confirms WhiteWater’s designs and product offerings as the safest in the industry,”
— Geoff Chutter, WhiteWater’s President and CEO

DELIVERING FUN - SAFELY

Jonathan Keller, Life Floor’s CEO, sums up the announcement of this new partnership, “Working with WhiteWater, the market leader, was an obvious choice to access a wider market, but we’ve also found that the missions which drive our companies are very aligned. Both companies are single-minded about delivering fun safely with the highest quality products available. I think I can speak for all of us when I say that we are excited by the opportunities that this agreement represents.”

 

Chris Biancofiore, the Product Manager for WhiteWater’s wide range of interactive water play products and attractions, commented, “On Life Floor, kids feel safer and freer to push their boundaries without the fear of getting hurt…simply put, they play differently.  The forgiving surface isn’t abrasive, so it’s soft on bare feet and won’t skin knees.  As a result, the only tears will come from when they’re told it’s time to leave the park.”

MORE THAN JUST SAFETY

Life Floor is longer-lasting and stays cleaner. While Life Floor’s non-slip ‘soft fall’ is its biggest benefit, its quality manufacturing also makes it incredibly durable. The completely waterproof tiles will not absorb water or other liquids and last as long underwater as they do above water. Its closed-cell construction does not support the growth of microbes.

Virtually impossible to stain, its more resistant to chlorine and UV exposure than other rubber composite products on the market, making Life Floor not just a safety choice, but an economical one as well.

About WhiteWater

WhiteWater, The Water Parks and Attractions Company, is the leading global designer and manufacturer of innovative water park products and active family attractions for world-class clients. We specialize in water slides, multi-level water play structures, wave-generating equipment, FlowRider® stationary surfing machines, harnessed attractions, interactive play, and water rides. WhiteWater is dedicated to providing the ultimate WOW experiences to our clients and their guests by delivering projects on time, on budget, and to the industry’s highest quality and safety standards. Our industry-leading innovation is driven by a team of 600 extremely talented employees in eight offices around the world working together to complete over 5,000 projects since 1980. Recently, WhiteWater was awarded Canada’s Best Managed Companies designation for its excellence in management and business practices.

Una de Boer | Director of Marketing
+1.604.249.3432 | una.deboer@whitewaterwest.com
whitewaterwest.com

About Life Floor

Life Floor manufactures Life Floor tiles, a foam-rubber flooring system designed for use in wet areas with barefoot traffic. Created as an alternative to concrete and other conventional materials, Life Floor is the only safety surface specifically designed and engineered to perform in aquatic environments. Life Floor combines award-winning safety with unparalleled design capabilities, delivered by an expert team committed to a world-class experience for everyone who interacts with our products. All over the world, people trust Life Floor to make their aquatic environments look and feel extraordinary. Life Floor was founded in 2011, and has served the biggest names in water parks, including Carnival Cruise Line, LEGOLAND, Cedar Fair, and Great Wolf Lodge. In 2016, Life Floor became the only surfacing company ever to win the World Waterpark Association's prestigious Kelly Ogle Memorial Safety Award.

Gwen Ruehle | Vice President, Business Development
+1.612.405.2718 | gwen.ruehle@lifefloor.com
lifefloor.com

FAQS

Who is WhiteWater West Industries (WWI)?

The Original Waterpark Company! Founded in 1980, WWI helped start the World Waterpark Association and are the oldest manufacturer of fiberglass water slides. They are also the largest supplier of equipment (slides, wave pools, surfing machines, play structures) in the entire world, in fact their business is as large as all of their competitors combined. They have done over 6000 projects in the 38 years they have been in business. To get a sense of scale, if they were to install Life Floor around all of their previous projects, that would require more than 60 million square feet of Life Floor.

At this point, WWI does everything from designing, specifying, planning, supplying, managing projects, and helping maintain waterparks and theme parks all over the world. Their largest markets are China, the United States, Southeast Asia, and the Middle East, and they complete from 170-220 projects per year.

What does this partnership mean for Life Floor?

Life Floor is now WWI’s recommended safety surface. Soon, Life Floor will be included in all designs for water park Multi-Level Play Structure (MLP) equipment, as well as on applications such as slide towers, wave pools, and around FlowRiders and slide pads.

How did this partnership happen?

WWI and Life Floor both value safety, and the partnership is focused on safety first and foremost. We believe that bringing the leader in aquatic safety surfacing design and manufacture in partnership with the leader in water park design and manufacture will create safer aquatic recreation experiences for potentially millions of people.

How will this partnership work for customers?

New water park customers interested in purchasing and installing MLPs can obtain Life Floor for their facility by working exclusively through WWI.

If you are a water park customer with a preexisting relationship with Life Floor, you may contact either Life Floor or WWI directly for MLPs and other projects.

If your park does not have WhiteWater equipment, you can still buy from Life Floor directly.

What about splash pads?

Given our commitment to splash pad safety via our work with NSF-50, Life Floor will still be selling splash pad surfacing directly to clients.

Has WWI purchased Life Floor?

WWI has not purchased Life Floor. Life Floor remains an independent company, and we look forward to seeing how this partnership will serve the waterpark industry going forward. 

If you have any questions about how this partnership affects you, or how to best obtain Life Floor for a project, please contact solutions@lifefloor.com.