2025 was a year of innovation. We launched several new products, awarded meaningful grants, expanded our Registered Aquatic Partnership program, and won several industry-leading awards.
As we enter 2026, Life Floor’s 15th anniversary, I want to take this opportunity to thank you for being part of our journey and mission; it’s more important now than ever.
This year, our team celebrated these top highlights:
PEOPLE
We added four people to our team:
Jasmine Chin, Part-Time Designer
Samantha Milson, Part-Time Designer
Willem Boning, Part-Time Designer
Emilie Proulx, Part-Time Designer
Lindsay Fetzer was promoted to Global Managing Director, Cruise and Strategic Projects
PHILANTHROPY
We celebrated our two 2024 Make a SPLASH! Grant Contest winners at the grand re-openings of their facilities:
Need-Based Award: Fayette Aquatic Center - Fayette, AL
Inclusive Design Award: JCC Staenberg Family Complex - St. Louis, MO
We awarded two recipients as part of our 2025 Make a SPLASH! Grant Contest. This annual program enables us to give back to deserving communities in need of safety surfacing.
Need-Based Award: JFK Park Splash Pad - Sanger, CA
Inclusive Design Award: Els for Autism Recreation Center - Jupiter, FL
We awarded over $200K to deserving facilities via our Matching Funds Grant Program.
AWARDS
We won the 2025 Meaningful Capitalism Award, which celebrates our financial success alongside tangible, positive impact on individuals, families, and communities.
We received three Leading Edge awards from WWA for:
Carnival’s Celebration Key
Bavarian Blast Waterpark at Bavarian Inn
Two of our projects were named in Athletic Business’ Aquatic Design Portfolio:
We were included as a supplier for a Thea Award-winning project:
Legoland Shanghai | Jinshan, Shanghai, China
PRODUCT LAUNCHES
Planks (48 in x 6 in) joined our lineup of standard shapes
Our color library expanded to include eight vibrant new colors: Blossom, Breeze, Flamingo, Hibiscus, Lobster, Mango, Pistachio, and Tiger
Destination Tiles debuted with the Mediterranean Collection.
Blue Mar Basins, a Martin Aquatic company, launched its multi-acre lagoon design service, integrating Life Floor safety surfacing technology throughout.
PARTNERS + EVENTS
We welcomed six new partners to our Registered Aquatic Partner program, which allows us to better serve our customers with improved mobilization, tailored support, and reduced overall installation costs for our products. These companies bring our roster total to 15 unique companies:
Art of Play (Canada)
Elegance (Mexico)
Main Line Commercial Pools (USA - Mid-Atlantic)
Miracle Pools (USA - NC, SC, and Southern VA)
Shasta Commercial & Olympic Pools (USA - AZ)
South Shore Gunite Pools & Spas (SSG) (USA - New England)
Many of our partners represented Life Floor in their trade show booths this year, including: Martin Aquatic Design and Engineering, Waterplay, WhiteWater, Baynum Solutions, Aquatic Design Group, Raymond Sport, WTI, Landmark Aquatic, AquaShield Products, Headwater Construction Group, Concrete Science, CSM Waterworks, Miracle Pools, and Horizon Commercial Pools. Thank you to all for recommending our safety surfacing!
Members of our team led and participated in educational speaking sessions at WAHC, WWA, TPPC, AOAP, and All Things Aquatics, as well as with the Themed Entertainment Association (TEA), on topics including design, safety, establishing best practices, and accessibility.
We wrote and collaborated on articles for the following publications: Amusement Today, NRPA Parks and Recreation Magazine, WWA Magazine, and Pool & Spa Marketing Magazine.
UPDATES
We published our new Lookbook Volume 12 at IAAPA Expo this fall.
The list of countries featuring Life Floor grew to 60 in total, including our first installations in Belgium, Fiji, Israel, Portugal, Malaysia, and Turkey.
We manufactured over 200,000 Life Floor tiles across all projects in 2025. (800,000 sq ft / 74,766 sq m)
As we gear up for 2026, keep an eye out for more milestone projects, new partnerships, new products, and new hires we can’t wait to tell the world about!
Thank you to all of our vendors, partners, and customers for working alongside us in 2025. We look forward to collaborating and innovating with you again next year as we further our mission to enhance safety, design, and accessibility for all people at aquatic facilities around the world.
Warmly,
Jonathan Keller | CEO of Life Floor
