Aquatics

Life Floor Announces Major Expansion of U.S. Partner Network

Life Floor is thrilled to welcome seven new partners to our Registered Aquatic Partner program and Installer Network. This significant expansion enables us to better serve our customers through improved mobilization, tailored customer support, and reduced overall installation costs for our products.

In addition to our already established partnerships with Baynum Amusement Solutions and Fischer Brothers, LLC., we’d like to extend a warm welcome to Concrete Science, Full Sail Marine, Headwater Construction Group, Horizon Commercial Pools, Landmark Aquatic, Norberto Construction, and Safe Slide Restoration. Continue reading to learn more about each of our new partners.


Concrete Science

Concrete Science is a 120 person Concrete and Coatings Construction company based out of Minneapolis MN. They were started in 1973 and are a family owned start up, formerly Hicks Concrete. They have 4 Divisions: Commercial Concrete, Decorative Concrete, Industrial/ Residential Coatings, and Aquatics. They are highly diverse, but also highly specialized. They have crews that travel year-round as well specializing in waterpark flooring. Their second office is in Fort Myers, Florida.

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FULL SAIL MARINE

Founded in 2017, Full Sail Marine, LLC is a leading maritime maintenance service provider of specialized services to the marine industry. Their comprehensive offerings include turnkey solutions for waterpark structure & finish repair and refurbishment and repair, whirlpool supply & repair, and ADA access equipment supply, installation, and maintenance. Catering primarily to major cruise lines, they specialize in the supply of repelling teams for high-risk access work areas. With an overriding commitment to excellence, innovation and safety, Full Sail Marine, LLC continues to be a trusted partner in enhancing onboard maintenance standards.

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Headwater Construction Group

Founded in 1993 as Air-Tech Systems, Inc., Headwater Construction Group began its journey as a specialized gunite and pool construction company under the leadership of Steven Jones. Originating with residential projects in New Jersey, the company steadily expanded its expertise and geographical reach, evolving into a nationwide commercial builder with services including commercial construction, renovation, service, design, consultation, and equipment sales. Over the years, Headwater Construction Group has become renowned for its excellence in the aquatic recreation industry, undertaking diverse projects ranging from small-scale municipal splash pads to design-build of multi-million-dollar waterparks across the United States.

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HORIZON COMMERCIAL POOLS

Horizon Commercial Pools is a leading provider of commercial swimming pool service, equipment, chemicals, and renovations. Founded in 1991, Horizon maintains local operations across Minnesota and Wisconsin while serving the broader Midwest market. The company prides itself on delivering aquatic joy and education to customers by supplying the industry’s highest-quality products and solutions.

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LANDMARK AQUATIC

By leveraging the experience and history of three commercial aquatics industry leaders – Progressive Commercial Aquatics, Westport Pools, and Spear Corporation – Landmark Aquatic offers a comprehensive range of aquatic facility services, including design and engineering, construction, maintenance, renovation, and chemical supply to customers across the country. The combination has created a full-service aquatic services provider with the unique ability to work with engineers, architects, general contractors, and owners to provide the “wow factor” that guests expect while balancing cost, function, form, efficiency, and ease of operations. Going forward, Landmark Aquatic will continue to serve municipal, education, and private club clients, and the consolidated enterprise is supported by a workforce of highly skilled, well-trained professionals committed to safety and best-in-class service.

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NORBERTO CONSTRUCTION

The Norberto Family is a leader in the commercial and residential pool building industry, working with the owners, engineers, architects, general contractors and sub-contractors in all aspects of swimming pool design, construction and services.  They cater to all aquatic needs, large or small. Norberto Construction is based out of New York and is fully licensed and bonded in Nassau and Suffolk counties and New York City.

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SAFE SLIDE RESTORATION

With over 30 years in fiberglass repair, and 15 years of expertise in the aquatics industry, Safe Slide Restoration is a trusted partner for comprehensive aquatic solutions. Their goal is to protect their partners' guests and investments, and they are now excited to offer Life Floor surfacing solutions for increased safety in every park. From waterslide installation to specialty coatings, they’ve been trusted to deliver consistent restoration and protected partnerships, making aquatic adventures worry-free for all.

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Thank you to each of our new partners for believing in our mission and joining us to make all aquatic spaces safe, beautiful, and accessible. We’ll be sharing more as each of these partners complete training and become Certified Life Floor Installers.

If you have any questions, please reach out to our team.

Life Floor's 2024 Project Highlights

Life Floor announced a new product line called Murals and a selection of new projects coming soon in 2024 at an IAAPA Expo press conference in November 2023. Continue reading for a recap of the event.

UPCOMING PROJECT HIGHLIGHTS FOR 2024

Photo Credit: Carnival Cruise Line

Carnival Jubilee - Carnival Cruise Line

Jubilee will feature Life Floor onboard the Waterworks amenity with large intersecting circle designs. This project will continue Life Floor’s installation on each Carnival vessel.

Mt. Olympus Waterpark - Wisconsin, USA

In partnership with WhiteWater, Mt. Olympus Waterpark will feature a triangle gradient design with subtle zoning elements. Spray fixtures are positioned in the beach-tone areas while slides exit near the darker teal-tone areas. This theming will complement the venue’s new aesthetic, creating a cohesive design throughout.

Camp Fimfo - New York, USA

Camp Fimfo in New York will feature a 3-color Surf Theme across their activity zone. This project marks the next installment of Life Floor across Northgate Resort properties.

Photo Credit: WhiteWater

Meryal Waterpark - Qatar

Meryal Waterpark in Qatar takes zoning aquatic amenities to new heights. In partnership with WhiteWater, a splash play area is surfaced with Life Floor and zoned into three distinct areas. Two main areas with water features are divided by a distinct guided pathway running through the space. Walkways and overspray areas will be composed of tans and play areas are surfaced with blue tones.

V3 Center - Minnesota, USA

The V3 Center in Minneapolis, MN “is designed to be a beacon of hope as well as a focal point bridging the Northside to Downtown. Most importantly, the building will serve as a hub for the community to gather and grow together.” This project will transform the landscape of competitive swim in the Twin Cities metro area.

2023 Make a SPLASH! Grant Winner, Inclusive Design Award

For the fourth year, Life Floor and Inside Edge Safety Surfaces have partnered to provide free splash pad surfacing to deserving communities. The winner of the 2023 Make a SPLASH! Inclusive Design Grant Award is Morgan’s Wonderland in San Antonio, TX, USA. Life Floor will be installed at Will’s Hang 10 Harbor attraction in Spring 2024.

2023 Make a SPLASH! Grant Winner, Need-Based Award

With the expansion of the Make a SPLASH! Grant Contest, two awards were given out for the first time ever. The winner of the Need-Based Grant Award is John Anderson Splash Pad in Grandview, MO, USA. Life Floor will be installed at this location in Spring 2024.


New Product: Murals

As the aquatics industry continues to shift towards highly thematic surface design, Life Floor is thrilled to announce its newest product release: Murals.

With this new line of tiles, designs and patterns that were once too complex to install as aquatic safety surfacing are now a reality. Murals empower brands that dream of creating iconic, highly immersive, themed aquatic environments from the ground up. This innovative flooring tile product tailors custom design with highly intricate details that delight guests of all ages, abilities, and backgrounds. In addition to their limitless design potential, Murals utilize Life Floor’s industry-leading proprietary safety surfacing for positive guest experiences.


Questions? Connect with Life Floor Experts

Gwen
Schlotte

VP, Specification +
Strategic
Partnerships

Holden
Bigler-Johnson

Regional Account Executive, West Coast, AK, and HI

Lindsay
Fetzer

Strategic + Cruise Line Sales, Midwest Account Executive

MaryAnn
Eifert

Regional Account Executive,
East Coast

Introducing Murals: Revolutionizing Iconic Design in Aquatics

Life Floor creates engaging aquatic experiences through imaginative design and standardized safety surfacing. Innovation is core to the company as its tiles shape highly immersive and thematic vacation destinations while pushing the limits of design.

Since Life Floor’s inception in 2011, intentionally designed surfacing has been rapidly adopted a feature in aquatic facilities worldwide. Blank slabs of concrete as well as other traditionally unsafe flooring options are losing favor as safety standards recommend materials with slip-resistance and cushioning for aquatic play.

Life Floor already offers a high degree of design capabilities such as logos, surfacing play features, and unique concepts that engage guests. As a result, innumerable stories demonstrate how beautiful design draws visitors in while safety surfaces lengthen guest stays. Together these benefits create accessible and inclusive spaces, while encouraging repeat visits and popularizing facilities.

Immersive Theming

Integrated Games

Imaginative Inlays

Hopping Activities

Elegant Designs

Guided Pathways

As the aquatic industry continues to shift towards highly thematic surface design, Life Floor is thrilled to announce its newest product release: Murals.

With this new line of tiles, designs and patterns that were once too complex to install as aquatic safety surfacing are now a reality. Murals empower brands that dream of creating iconic, highly immersive, themed aquatic environments from the ground up. This innovative flooring tile product tailors custom design with highly intricate details that delight guests of all ages, abilities, and backgrounds. In addition to their limitless design potential, Murals utilize Life Floor’s industry-leading proprietary safety surfacing for positive guest experiences. 

CURATING ICONIC DESTINATIONS

Each Mural tile comes custom cut and pre-assembled as a 24”x24” square, maintaining the integrity of the graphics while streamlining installation. 

Surfaces cover between 50-90% of any aquatic facility. Reimagining the floor as a detailed design feature transforms that canvas into an engaging, playful, and imaginative space. Mural tiles can be combined with our normal products or can be selected to comprise an entire installation.

MODULAR DESIGN

Just like Life Floor’s standard products, every color seen on a Mural is a different piece of tile. Nothing is ever painted, coated, or applied to create the custom imagery.

Modular tiles facilitate easy installation, eliminating the need to piece together small custom cut shapes on site. They also streamline replacement, if ever needed. Since every tile comes as a 24” square, operators won’t ever need to deal with tiny custom parts and pieces. Attic stock Murals can be pre-ordered when desired.

HAND-CRAFTED QUALITY

All Murals have precision cut pieces that are then assembled and quality checked by human hands. Each tile receives intensive care to ensure exact design replication that meets each customer’s unique brand standards.

Once assembled, tiles are shipped to the project site and Certified Installers meticulously install the project according to specification.

The launch of Murals extends Life Floor’s vibrant history by improving aquatic environments for all people. Together with their limitless design potential, the team is excited to witness how this new product transforms facilities worldwide.

Collaborate with the Life Floor Studio to bring your next imaginative project to life.


No other flooring product can accomplish this level of custom design while adhering to the rigorous safety standards that improve guest experience and immersion at aquatic facilities.

In addition to the limitless design potential, Murals utilize Life Floor's industry-leading proprietary safety technology that features slip-resistance, cushioning, and more for positive guest experiences. 

Explore Life Floor’s Certifications


Designers, architects, and creatives of all kinds are invited to test the limits of imagination.

Questions? Connect with Life Floor Experts

Gwen
Ruehle

VP, Specification +
Strategic
Partnerships

Holden
Bigler-Johnson

Regional Account Executive, West Coast, AK, and HI

Lindsay
Fetzer

Strategic + Cruise Line Sales, Midwest Account Executive

MaryAnn
Eifert

Regional Account Executive,
East Coast