Headquartered in Minneapolis, Minnesota, Life Floor has rapidly grown from an innovative idea into the industry standard for beautiful, comfortable, safer flooring.
Born In A Blizzard
In 2003, a plastics manufacturer introduced a unique aquatic flooring material to Pete Nasvik, the founder of ThemeScapes, Inc., a company that designed and produced decorative play structures. Under the guidance of Pete’s son-in-law, Jason Bahrke, ThemeScapes began to promote the material as part of its development of aquatic environments in waterparks.
In early 2011, Jonathan Keller met Pete Nasvik and learned about the tiles. Jonathan saw the potential in creating a standalone company for their manufacture and sale. He put together a launch team that included Jason and two of Jonathan’s business associates and friends. In the course of one Minnesota weekend snowstorm, a business plan was created and Life Floor was born.
Life Floor Today
While Life Floor got its start in waterparks, our company today serves facilities and end-users in a wide variety of industries, including parks and recreation, fitness centers, swim schools, hotels and resorts, and the DIY home improvement market. Since 2011, we have grown from 13 original locations to hundreds of installations in more than 40 states and multiple countries. Our products help facility owners revolutionize the safety, comfort, and overall look of their environments, with millions of happy feet as the result.
In 2015, Life Floor opened a domestic manufacturing line in South Dakota, becoming one of the first American company in decades to "on-shore" their foam-rubber manufacturing operation. This move has shortened production and delivery time for domestic customers, improved quality control, and helped us control our costs and pricing. More importantly, each tile that's Made in the USA creates jobs and opportunity here at home.
We're not slowing down. Our team is constantly innovating, collaborating, and challenging each other to create new ways to improve our products and better serve our customers, both in the US and internationally. We believe every surface that could have Life Floor should have Life Floor, and we're not stopping until we reach that goal.