In writing this 2018 Trends series, we noticed an overarching theme: water parks are designing, renovating, and building their attractions to reach larger and more diverse audiences. This week we're discussing how both established parks and new parks are also focusing on making parks accessible to accommodate guests of all abilities.
Franchising intellectual property is a huge trend across all forms of entertainment: movies are creating interconnected, cinematic universes, major video game franchises have had new or re-released games in the last few years, and TV shows are reviving nostalgic favorites.
In the US, the Waterpark industry is over 60 years old. Every year tourist destination water parks need to innovate and expand in order to keep brand presence strong, ticket sales high, and guests returning season after season.