Inside Edge now the Preferred Installation Provider of Life Floor in North America

From Left to Right, Shawn Travis, Pete Carlson, Jonathan Keller

From Left to Right, Shawn Travis, Pete Carlson, Jonathan Keller

Bringing Industry Leading Installation Coverage to North America

Life Floor is pleased to announce a new partnership with North America’s leading commercial flooring installation experts, Inside Edge. The two companies have partnered together to provide an all-inclusive installation service for Life Floor customers with premier warranty coverage. As part of the new partnership, Inside Edge will develop their Safety Surfaces Division as the Preferred Installation Provider for Life Floor in North America.

“Inside Edge is extremely excited for this partnership.  Life Floor provides an outstanding safety and design solution for aquatic areas. By coupling this innovative product with our industry leading installation expertise, as well as our full suite of project services from site assessment through post-installation, Inside Edge will provide an enhanced customer experience that can be replicated across North America,” commented Inside Edge’s CEO, Pete Carlson.

Life Floor Installation Experts, New Look Inc., Join Inside Edge

New Look Inc., who has performed the majority of Life Floor installations to date, will be joining Inside Edge’s Labor Network as the company’s leading Certified Life Floor installation experts. New Look’s founder, Shawn Travis, is now a member of the Inside Edge Management team and will work with Inside Edge to build out capabilities and capacity across North America.

Travis states how the new partnership will impact the Life Floor installation process, "At New Look Inc. we developed installation methods unique to Life Floor products. At Inside Edge we have the capabilities to scale and enhance these methods across our North American network. With this experience and Inside Edge's resources we will continue to invest in new techniques that will ensure that Life Floor’s current and future designs will be successfully installed. Working together we hope to exceed customer’s expectations.”


Elevating Project Management Services

Life Floor customers will receive an elevated level of project management services, including access to Inside Edge’s proprietary technology.

“What especially excites us about this partnership is the high level of detail in their proven processes to ensure projects are quoted accurately, installed on time and on budget, and ultimately completed to the absolute satisfaction of the customer. Our customers will experience the same level of service and benefits that the leading commercial brands do,” remarks CEO of Life Floor, Jonathan Keller.    

Inside Edge’s project management services will include, but are not limited to: site visits, estimating and budgeting, customized installation plans, materials and logistic management, standardized performance through installer certification, real-time communication and quality assurance, and post installation services to ensure proper care and maintenance of the final installed solution.

Providing Premier Warranty Coverage

The new warranty terms will give Life Floor customer’s added benefit by eliminating the cost of either product or installation failure during the warranty period. “The combination of our two companies means that our customers are not only receiving the best in installation services, but also the highest level of warranty coverage to date. We have never before offered our customers warranty terms that essentially cover all costs during the warranty period. We stand behind our product and are proud to offer a warranty that reflects the unsurpassed performance of our product both in terms of installation and material.”   

About Life Floor

Life Floor is a foam-rubber flooring system designed for use in wet areas with barefoot traffic. Created as an alternative to concrete and other conventional materials, Life Floor is the only safety surface specifically designed and engineered to perform in aquatic environments. Life Floor combines award-winning safety with unparalleled design capabilities, delivered by an expert team committed to a world-class experience for everyone who interacts with our products. All over the world, people trust Life Floor to make their aquatic environments look and feel extraordinary.

About Inside Edge

Inside Edge is the Nation’s leader in commercial flooring services. Completing over 6,000 projects per year, Inside Edge provides project management and installation of all flooring types and are category leaders in Retail and Senior Living. Using its proprietary project management systems, we deliver an exemplary customer experience from first engagement through installation and project close-out. Inside Edge is 100% employee-owned and is driven to deliver an outstanding Customer experience.