Life Floor Is Bringing Manufacturing Home!

Mojave Slate and Sepia Slate, as seen at Dolphin Bay Resort and Spa in Pismo Beach, CA, will be among the Life Floor portfolio produced in the United States.  

Mojave Slate and Sepia Slate, as seen at Dolphin Bay Resort and Spa in Pismo Beach, CA, will be among the Life Floor portfolio produced in the United States.  

Life Floor, a leading innovator and designer of resilient flooring, announced today the opening of their U.S. manufacturing facility. Production at the facility, housed within Falcon Plastics’ Madison, South Dakota location, will shorten lead times, increase Life Floor’s custom flooring options, fuel the company’s move into the residential flooring market, and create new job opportunities.

“When we looked at the skill of South Dakota’s workers, the decreased environmental impact of no longer having to ship our product across the ocean, and the speed with which consumers can now get Life Floor, it became clear this was the best possible move for us,” said Life Floor CEO Jonathan Keller. “Thanks to our partners, we’ve been able to start operations in Madison quickly. We are thrilled with the trajectory Life Floor is on, and this facility is a big part of that.”

Keller cited Falcon Plastics, the South Dakota Governor’s Office of Economic Development, the Heartland Rural Electric Fund, the Lake Area Improvement Corporation, and the REED Fund as organizations whose support was integral to their decision to come to Madison. The Minnesota-based company says that the new production lines will create new positions at the factory and at their headquarters in Minneapolis. 

“Having our manufacturing so close to home is going to give us the flexibility to both serve our existing clients even more effectively and to reach new customers quickly,” Keller said. “There are a lot of opportunities ahead of us right now, and we’re confident that we’re in great shape to take advantage of them.”